BinaCita
UI/UX Case Study
BinaCita is a web and mobile platform connecting students, parents, and supporters through accessible education funding and financial learning.
Year
2024
Services
UI/UX Design
User Research
Information Architecture
User Flow
Wireframing
Prototyping
Usability Testing
Design Thinking
Overview
BinaCita is a web and mobile platform designed to help students, parents, and education supporters access financial support for education. It brings donations, scholarships, P2P loans, savings, financial education, and rewards into one connected experience that helps users move closer to their educational goals.
Challenge
The rising cost of education often leaves students uncertain about where to find financial support. At the same time, available funding options can feel scattered and difficult to understand. The challenge was to organize multiple services for different user groups into clear and trustworthy journeys without making the platform feel overwhelming.
Approach
The needs of students, parents, donors, and lenders were translated into focused user flows for donating, borrowing, saving, learning, and applying for scholarships. A consistent navigation system, reusable components, and clear information hierarchy were applied across mobile and web to make every journey intuitive and connected.
Outcome
The final design delivers a connected web and mobile experience that makes educational funding and financial support easier to explore. Users can discover relevant opportunities, understand each process, and take meaningful action with greater confidence through a consistent, accessible, and user-friendly interface.