Sejati
UI/UX Case Study
A parenting mobile app case study created for a UI/UX competition, connecting trusted guidance, professional consultation, and community support in one clear experience.
Year
2024
Services
UI/UX Design
User Research
Information Architecture
Wireframing
Prototyping
Design Thinking
Overview
Sejati is a parenting mobile app concept developed for a UI/UX design competition. It brings trusted parenting information, professional consultation, family-friendly activity recommendations, and a supportive parent community into one connected experience designed around everyday parenting needs.
Challenge
Parents often encounter scattered and conflicting information, making it difficult to identify guidance they can trust. Access to professionals and supportive communities can also feel disconnected. The challenge was to unite these needs in one mobile experience without overwhelming parents who may already be navigating stressful decisions.
Approach
The experience was structured around three core journeys: discovering trusted information, consulting professionals, and connecting with other parents. These needs were translated into clear content categories, familiar interaction patterns, consistent navigation, and straightforward consultation and community flows.
Outcome
The final concept delivers a connected parenting experience where users can explore relevant information, discover family-friendly activities, consult professionals, ask the community for support, and save useful content. Sejati presents these services through a calm and accessible interface designed to support more confident everyday parenting decisions.